Stamatakis Bakery
Eugenia is the mother of Stamatakis family and the protagonist in the brand story of this bakery. Her care for every recipe is kneaded together with the art of lithography, which honours the bakery’s tradition.
We used the traditional stamps on Greek bread offerings to create the logo which is accompanied by her signature. Everything passes through her hands. She wears bows that are upcycled scraps of paper.
Detail is important even on the product names. Eugenia speaks in the Cretan local dialect when she names the products. The spirit of this work is family value and Cretan hospitality.
A.S. Strategy Branding & Communication
We’ve been around for 30 years. And turn younger by the day. We’re one solid team of 8 different characters. We believe creativity can change the world. We take our work seriously but not ourselves. Before we analyze a product, we sense its aura. Before we categorize it, we feel its power. We have the passion to make a difference and the knowledge to support it. We walk first then run. We don’t look troubled when troubleshooting. Every idea is a positioning on life. Every client is unique.
Credits
Client: Stamatakis
Manufacturer: -
Brand: -
Designer: A.S. Strategy Branding & Communication
Country: Greece
Photographs: © Antonia Skaraki
