Not A Lone
ICYSCs provides 21st century integrated hub in every district in Hong Kong for kids from age 6-24 to learn STEM, wellness, sustainability and innovation, career and life development. We helped to design the campaign identity for the neighbourhood co-creative workshops at the pre-opening phase.
We designed a mascot, "Si Jai 匙仔", who is the shape of a keyhole. It represents the action in moving onto the unknown challenges and new knowledge. Si Jai has The Thinker Eyes, a pair of confusing eyes illustrating the think process, processing different possibilities and answers.
It is also one of the unique graphic elements of the identity. There are a family of Si Jai with different height and shapes symbolising every different one of us.
THE CABINET
Founded by Malou Ko, THE CABINET is an international award-winning multidisciplinary design studio based in Hong Kong. Our works include, but not only in, branding, graphic design, data visualisation, product design, marketing strategy and project planning. We connect people through design since 2005.
Malou has worked for more than 150 international and local projects with over 100 clients such as, Standard Chartered, Cathay Pacific, Ralph Lauren, Sheraton, KEF, Oxfam, WWF... She won over 75 international design awards from GoldenPin, Creative Communication Award, the League of American Communications Professionals, International Design Awards, London International Creative Competition, DNA Paris Design Awards, Grands Prix Du Design, HKDA Global Design Awards, Hong Kong Smart Design Award... She has been invited by 99U Local: Hong Kong, General Assembly... for guest speaker and has invited by the European Cultural Centre to exhibit in Venice Design 2017. Her work has been described as pleasing, delicate and impactful.
Credits
Client: Hong Kong Jockey Club
Manufacturer: -
Brand: -
Designer: THE CABINET (Malou Ko)
Country: China - Hong Kong
Photographs: © Malou Ko
