Nan Fung Group In Time Of Food
In Time Of Food is a series of online and offline activities with a focus on cultivating a food resilient future in our city.
For the campaign identity, we are hoping to have some texture added to the key visual. We used tearing paper style with natural brushstroke to create some food and utensils to match with the hands on gesture in nurturing and collecting food.
We then placed the food and utensils on coloured papers, symbolising the dining tables. Together, they represent a study of food culture. The overall colour tone is bright and saturated to mimic the original colours of fresh food, bringing out the primitive and rawness of food.
For the campaign typeface, we suggested to follow the In Time Of logo treatment. The rugged edges create a raw feeling and can increase the brand awareness for In Time Of as a whole.
THE CABINET
Founded by Malou Ko, THE CABINET is an international award-winning multidisciplinary design studio based in Hong Kong. Our works include, but not only in, branding, graphic design, data visualisation, product design, marketing strategy and project planning. We connect people through design since 2005.
Malou has worked for more than 150 international and local projects with over 100 clients such as, Standard Chartered, Cathay Pacific, Ralph Lauren, Sheraton, KEF, Oxfam, WWF... She won over 75 international design awards from GoldenPin, Creative Communication Award, the League of American Communications Professionals, International Design Awards, London International Creative Competition, DNA Paris Design Awards, Grands Prix Du Design, HKDA Global Design Awards, Hong Kong Smart Design Award... She has been invited by 99U Local: Hong Kong, General Assembly... for guest speaker and has invited by the European Cultural Centre to exhibit in Venice Design 2017. Her work has been described as pleasing, delicate and impactful.
Credits
Client: In Time Of
Manufacturer: -
Brand: -
Designer: THE CABINET (Malou Ko)
Country: China - Hong Kong
Photographs: © Malou Ko
