NakedLab Rebranding
NakedLab provides products that help create the ultimate comfort environment for our sleep. We helped to rebrand NakedLab including rewriting the brand story, define a new brand tagline and create a new visual look and feel to upgrade to a high-end wellness brand.
We suggested to change the brand name, from Naked Lab, into one word, NakedLab, for better recognition. During the rebranding exercises, we discovered what the founder defines as ultimate comfort - walking barefoot at the beach in Maldives. So we bring in the vacation element, and the beach and ocean feeling in visualising relax and recharge, defining what is comfort in NakedLab way.
We also suggested a skin colour palette to emphasise how good their products do to our skin. The logo is redesigned to a softer and relax handwriting. We use an arch shape which looks like a window or a door to bedroom or vacation.
THE CABINET
Founded by Malou Ko, THE CABINET is an international award-winning multidisciplinary design studio based in Hong Kong. Our works include, but not only in, branding, graphic design, data visualisation, product design, marketing strategy and project planning. We connect people through design since 2005.
Malou has worked for more than 150 international and local projects with over 100 clients such as, Standard Chartered, Cathay Pacific, Ralph Lauren, Sheraton, KEF, Oxfam, WWF... She won over 75 international design awards from GoldenPin, Creative Communication Award, the League of American Communications Professionals, International Design Awards, London International Creative Competition, DNA Paris Design Awards, Grands Prix Du Design, HKDA Global Design Awards, Hong Kong Smart Design Award... She has been invited by 99U Local: Hong Kong, General Assembly... for guest speaker and has invited by the European Cultural Centre to exhibit in Venice Design 2017. Her work has been described as pleasing, delicate and impactful.
Credits
Client: NakedLab
Manufacturer: -
Brand: -
Designer: THE CABINET (Malou Ko)
Country: China - Hong Kong
Photographs: © Malou Ko
