The purpose of ‘Optic’ to attempt a survey of optical effects in graphic design and to help distinguish their various forms.

In the frontier of the museum & public exhibition scene, a contemporary artistic staging practice, called scenography, has grew out from the theatre context and keeps expanding its influence in the exhibition design context in the rise of experience economy.

For more than 100 years, Michigan-based Herman Miller has played a central role in the evolution of modern and contemporary design, producing timeless classics while creating a culture that has had a remarkable impact on the development of the design world.